Answers to Common Questions about our Research Approach
Below are answers to some of the questions we are most often asked about our research process, our approach, and how insights are translated into practical outcomes for organisations and communities.
Why is Research Craft different?
We deliver authentic, accurate, quality insight to guide decision making, based on our unique skills in understanding human motivation.
Can you manage multi-country projects?
Our home base is Australia and New Zealand. We utilise our wider network to complete projects across SE Asia and the America’s.
What research methods do you use?
An emphasis on understanding the ‘why’ of behaviour, attitudes and values, naturally favours the qualitative approach – supported by carefully designed quantitative validation.
Can you help manage my research program?
Yes. Many clients utilise our experience as an efficient and cost-effective way of coordinating and managing their wider research program.
How do you add value?
Our intention is to become your most valuable strategic partner. This is an ongoing role, independent of whether project work is in progress. Our advice and contribution is always accessible.
How do you utilise AI?
AI is a tool that:
a) saves time on administrative tasks which enables us to pass on cost savings, and
b) can make a valuable contribution to desktop research and stimulus development.
It is not a substitute for thinking or judgement.