Application
These three examples demonstrate how the application of different principles within our Approach have resulted in superior research design, high quality output, and better outcomes for each client
‘Working’ the brief
Together, we review our assumptions – what we think we know (and don’t know) to create sharpness and clarity.
‘An open mind’
An organisation wide cultural audit for New Zealand’s leading early childhood educator. From the board to the support centre, centre management to teachers, educators to cooks. An authentic project encouraging disclosure, transparency, confidence and honesty
A bespoke research design
Focused entirely on the insights that genuinely matter, and a comprehensive understanding of “why”. A design that will cultivate engagement and contribution from all stakeholders, including our customers
‘Genuine engagement’
Overcoming the customer cynicism and apathy, which impacts each and every banking project. Meticulous attention to selecting respondents, engaging them in the process, treating them with respect and appreciation – to create genuine interaction.
An optimum respondent strategy
Who do we really need to engage with? Recruitment strategies that take us ‘outside the square’ and invest time and effort upfront are critical to quality insights.
‘Quality of response’
Earning the trust of genuine respondents in the most isolated parts of Australia and New Zealand demanded face-to-face reconnaissance and networking through local communities.