Research Craft
THE ART OF UNDERSTANDING
Research Craft
THE ART OF UNDERSTANDING
Strategy built upon
Human centered research
In the trend towards standardised, template-based methodologies, this fundamental of putting people at the heart of the research process is increasingly overlooked.
Here are three simple examples of how our people centric approach leads to better quality research...
Applying superior insights... our specialisations
1. Communication - what to say & how to say it
With decades of experience in communication strategy and the creative process,
we have been part of many iconic local and global campaigns.
2. Innovation - products & services
Our people-centric approach is reflected in the HCD process. We can assist, or manage, at any stage - from ideation to prototyping.
3. Customer Experience
Developing an intimate understanding of the customer journey - identifying the critical moments, then imagining, developing and testing better ways to meet their needs.
4. Senior Life-stages
Our extensive experience, deep understanding and empathy with older Australians - leads to research that will connect, engage, and generate more valuable insights.
5. Culture Management
Enhancing unity and cooperation, through understanding the motivations of all stakeholders, and aligning people behind purpose, vision and values.
The Research Craft difference
Expertise
Experience
Experience
Skills formed through decades of learning from the best in the world, and an inherent curiosity to test & learn from new methodologies.
Experience
Experience
Experience
From Greystanes to Geraldton, Chadstone to Christchurch, Bundaberg to Bangkok...
in pubs, halls, homes, and under gumtrees.
'Listening to understand' thousands of people, of every age, and every background
Obsession
Experience
Obsession
Means one project at a time. Each is unique, and receives our full attention.
Contact Us
Australia: Rob Mason
A passionate advocate for the craft of research and the art of understanding people.
A track record in delivering customer-driven product and service innovation, and communication strategy and execution, for global businesses.
Skills developed across industries, notably consumer goods, alcoholic drinks, quick service restaurants, finance, banking, superannuation & investment, supermarket and discount department stores, pharmaceuticals, early child education and whitegoods...to name a few
Contact
Rob Mason. BBus(Mktg) (UTS), Post Grad Cert Counselling (Torrens). rob@researchcraft.com.au ; ph +61 (0) 417 700 880 Sydney: Australia.
